What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the organized method of growing the percentage of visitors to your website, who stayed there and take some desired action like filling out a form, becoming customers. This method involves understanding how users move through your site, what actions they perform, and what is not satisfactory to them, which is stopping them from convert into a customer.
What is a conversion?
A conversion in simple words is a process which fulfils the site’s goal. If we talk about the Goals it is of different types. Like if our website is sale-oriented website whose motive is to sell products (known as the macro-conversion) or convenience the user to make a purchase. Before this comes the micro conversion that happen before a user completes a macro-conversion, such as signing up to receive emails. These are called micro-conversions.
- Purchasing a product from the site
- Requesting a quote
- Subscribing to a service
Examples of Micro-Conversions
- Signing up for email lists
- Creating an account
- Adding a product to the cart
What is a conversion rate?
Conversion rate is directly related to the number of times a user is visiting your website and completes the goal of your site. If a user can convert in each visit (such as by buying a product), divide the number of conversions by the number of sessions (the number of unique times a user came to your site). If you sell a subscription, divide the number of conversions by the number of users.
Conversion rate optimization happens after the visit makes it to your site. This is different from conversion optimization for SEO or paid ads which focuses on who clicks through to your site from the organic search results, how many clicks you get, and which keywords are driving traffic.
CRO benefits SEOs in 5 different ways
While its not directly related to attracting organic website traffic or ranking on your brand on search engine results page (SERP), conversion rate optimization has many other assistance for SEO. which include:
Improve your customer insights
Conversion rate optimization (CRO) helps you to better understand your key audience and find what language or technique can satisfy them. Conversion rate optimization mainly focuses on finding the right customers for your business. So, it is very important to fetch the targeted audience. It will definitely help you to fulfil the sites goal.
Higher conversion rate means by attaining more out of the what resources you have. It requires a deep study, how to get the most out of what you have by your side, and then you will get more conversions without having to bring in more likely customers.
While your audience may not scalable as your business achieves new heights whereas CRO lets you attain it without running out of resources and prospective customers. We need to understand this Audiences are limited. By turning more focusing on the targeted audience you can convert the visitors into buyers. Consequently, you’ll be able to g achieve desired heights for your business without running out of potential customers.
Improve users experience
It is very important that the user who is visiting your website feels keen and cultured. If it will happen, they may tend to stick around. Conversion rate optimization (CRO) works on what will suit to our website. By working on it the visits can be expanded. And then definitely you’ll have a better experience with the user. If the Users feel satisfactory by your site, will engage himself more and more. Gradually which will give better results in favour of our brand.
Boost up the trust
most importantly we need to build up the trust of our client so that when the user has to share their personal details like details of their credit card, email, or any other info, they have to genuinely trust the site. Your website is your only sales person. Similarly like a salesman we tend to be ready to answers any queries of the customers. So, that they remain satisfy all the time.