SEO (Search Engine Optimization)

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SEO( Search Engine Optimization) is used to optimize website and make it user friendly. By using latest seo tips one can really make out good result for his business or services. As we know that seo is very important part of digital marketing. SEO(Search Engine Optimization) is a technique used to boost the ranking of website in Search Engine Results Pages (SERP). Hence, search engine optimization is the art and science of making web pages attractive to search engines. There are so many latest seo tips which can be used to boost the ranking of the websites. It is of two types:

On Page SEO

Off Page SEO

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On Page SEO

On-page SEO focuses on website and content. If we talk about the best seo practice, which involves the content. On-page SEO primarily helps Google and visitors to get appropriate content, which can be potentially helpful. It includes, title tags, meta tags, meta descriptions, headings, paragraphs, images, URLs, and internal as well as outgoing links. It has following activities,which is foremost important part of latest seo tips also :

  • Page Titles
  • Meta Tags
  • Meta Descriptions
  • URL Structure
  • Content Optimization
  • H1, H2, H3,… H6 Tags
  • Keyword Density
  • Image Optimization

Off Page SEO

Off Page SEO is used in process of link building. In this we do promotion of our website on third party’s or other promotional websites. It is used to increase the visibility of website in SERP’s. Besides, it refers to the procedures that can be taken outside of the actual website in order to improve its rankings. Therefore Off page is all about link building through various activities like:

  • Social Networking Sites
  • Blogging
  • Blog Submission
  • Article Submission
  • Forum Marketing
  • Directory Submission
  • Social Bookmarking
  • Link Building
  • Image and Video Submission
  • Press Release
  • Business Listing

There are three types of SEO(Search Engine Optimization)

  • White Hat
  • Black Hat
  • Grey Hat

White Hat SEO

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White hat SEO techniques, on the other hand, obeys the Google Webmaster Guidelines. It may be high in cost and takes longer to carry out its result. Besides, following latest seo tips it tends to deliver lasting and compounding result over time. Mostly SEO(Search Engine Optimization) and content marketing companies like Moz, Search Engine Journal, Search Engine Watch, Search Engine Land, Search Engine Roundtable, the SEM Post, Stone Temple, GSQI, etc. use and recommend white hat SEO techniques.

Black Hat SEO

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Black hat SEO considered as best seo practice these days, as it takes you faster towards improving your websites ranking. It costs you less because of taking shortcuts to reach at the top by going against published Google Webmaster Guidelines. In fact, many black hat SEO tactics specifically mentioned in their guidelines the things you should NOT do. This technique carries the risk of banning your website as Google updates its ranking algorithm time to time within a year. Black hat SEO give results quickly, but there is a high risk of its sustainability.

Grey Hat SEO

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It comes somewhere in the middle as these tactics are not specifically called out in Google’s Guidelines. This technique of SEO practice is riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites.

So, this comes under best seo practices, which can help you to perform better as a business. And by following the latest seo tips your website can improve its visibility in SERP.


    1. Thnaks alot for the kind words. I will try to write on trendy topics to keep you updated. Please keep on reading and sharing the articles if you liked.

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